Why using advergame? The advantage and characteristic of Advergame.

Because advertising is ubiquitous, it makes consumers gradually lose their interest and patience. Especially, the current phenomenon that various advertisements are flooding the network media is distractive; as a result computer software with the function of advertisement blockage is very welcomed by many customers.

All the major internet browsers have been installed certain programmes in order to intercept window advertisements. The free programme “Flash Killer” is very popular. Even media video advertisement, which is preferable by most advertising agents, has been targeted. We believe that those facts have shown us the defensiveness of customers to the internet advertisement. We also believe that this defensiveness would definitely have negative effects on the advertisement. So what kind of advertisement can eliminate this defensiveness? The answer is Advergame.

Front Network believes that game is an interactive product. Customers can select their own characters and scenes, and control the development of the stories. The high interaction attracts consumers to join the game. In the world of Advergame, the participation of game is the participation of advertisement !

Every brand is unique, so is advertisement. At the beginning of our planning stage, we have already merged the brands and their characteristics into the corresponding games. As a result, every advertising game is unique and special. We believe we can provide a fresh gaming experience to our customers.

The spreading of Advertising game is based on its virus-like propagation mechanism. In our opinion, a good game will be recognized and be spread by game players. This propagation mechanism cuts the cost of advertisers; as well as enhances the effects of advertisement. Word-of-mouth dissemination can also improve the public image of the brand.

Compared with the traditional network advertisement, Advergame is not only an original creation and a delicate design, but also a product involved with advanced interaction technology. Based on the results of the analysis of consumer behaviours, the game data monitoring and the promoting activities, such as questionnaire, transmit and the game lucky draw, Front Network will design programs according to different marketing requirements. We will offer great support to the entire operation procedure of advertising games, in the hope of achieving the goal which traditional advertisements can not.

what is the advergame?

how to use advergames?