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What is Advergaming?
Advergaming is the practice of using games, particularly computer games, to advertise or promote a product, organisation or viewpoint. Advergaming normally falls into one of two categories. In the first a company provides interactive games on its website in the hope that potential customers will be drawn to the game and spend more time on the website, or simply become more product aware. The games themselves usually feature the company's products prominently. In the second form games are published in the usual way that are intended to interest the player in the game's subject and cause them to investigate further. The subjects may be commercial, political or eductional. |
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Why using advergames and viral games?
Because online game is considered as a potential marketing tool !
- Online game can make a big difference in your internet presence, it’s not just an added value to your web site, by adding interactive content as online flash games on your web site, you are giving more fun and great impressions to your visitors!
- Online game on a web site captures visitors’ attention and keeps them on the site longer and encourage repeat visits.
- Advergame drives targeted traffic to a web site and is one of the most popular tools for encouraging viral transmission. (75% of online game players have bought articles online within the last 6 months - game-research.com 2002)
- Advergame can be used to capture valuable visitor information, to track player choices and can be designed to promote brands and corporate identity, display advertising and marketing messages or even incorporate product and marketing themes into the game play itself.
Advergame Industry Statistics:
Online games are forecast to have 105 million players in 2005. (source: Jupiter Media Metrix)
50% of recipients play an ADVERGAME for an average of 25 minutes.
90% of players, who receive a challenge from a friend, play the game and respond back with their score or statistics.
According to the Entertainment Software Assn., 42% of gamers say they play online games one or more hours a week.
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How to use Advergames and viral games?
- In any purpose
Use advergames for virtually any communication purpose that you can imagine: Sheer entertainment, interactive and engaging advertising, competitions, learning and education. Drive visitors to your web site, tell an intriguing tale or educate employees about the company brand.
- For any audience
Whatever your target audience and purpose, there will be an advergame that fits. Whatever the style or brand guidelines, we can make an unique viral game that comply.
- On any platform
Advergames can be played on all popular operating systems and web browsers, there is no worry about players on PC or MAC, using Internet Explorer, Netscape Navigator or Firefox, they all play the same game with the same interactive experience with our games!
- And any where
Advergame can be played online as well as offline, it can be inserted in an email, posted on a message board, or even be played on a mobile device such as a PDA or a mobile phone. |
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Why Flash*?
Flash is the key to designing and delivering low-bandwidth animations, presentations, games and web sites. Flash Player is supported by all web browsers and Flash is the one of the most used rich media format on Internet.
*Flash is a product of Adobe |
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